Guiding people to goodness, it has a great reward from Allah. Also, guiding people to convert to Islam. It has greater reward.
In a hadith from Sahl bin Sa’d (may Allah blesses him), that the Prophet (ﷺ) said to ‘Ali ibn Abi Talib (may Allah blesses him):
فو اللَّهِ لأنْ يهْدِيَ اللَّه بِكَ رجُلًا واحِدًا خَيْرٌ لكَ من حُمْرِ النَّعم
“By Allah, if a single person is guided by Allah through you, it will be better for you than a whole lot of red camels” [al-Bukhari and Muslim].
The scholars say, the red camel was the most special treasure among the Arabs at the time of the Prophet (ﷺ). So guiding people is more precious and more better than the most special treasure in our time also. This shows the great value of guiding people to goodness.
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